April 15, 2012
Twitter tried to buy Instagram before Facebook did
Last week, Facebook bought Instagram for $1 billion, neutralizing an incoming threat for Facebook and making nine Instagram employees instantly rich. Apparently, Facebook didn't have any competition for this acquisition. Or did they? Not if a New York Times report claiming that Twitter tried to acquire Instagram in the months before Facebook did is true.
According to the report, Twitter CEO Jack Dorsey tried to acquire Instagram in the months before Facebook tied up the deal, but they only managed to raise the price that Facebook paid to $1 billion. It's not hard to tell that Dorsey isn't happy about this; all his spokespeople declined to comment, and he no longer uses Instagram to upload photos to Twitter.
The report also includes information about how Instagram will change after its acquisition by Facebook. The app isn't going away, but it'll be working with Facebook to build the service. Mark Zuckerberg, CEO of Facebook, said that they'll try to "build on Instagram's strengths, not absorb its features." You'll still be able to post pictures onto other social networking sites, And yes, that list will include Twitter.
