A new study about mobile shopping gives us a lot of new, and unexpected data. One statistic is that 92% of mobile purchases were from iOS devices. This is very peculiar, considering that more Android phones have been sold than iOS phones, so you would expect less than 50% of mobile purchases to be from the iPhone. I think this could be a result of the wider selection of shopping apps for the iPhone, or the smooth, intuitive interface that makes buying things on a mobile device, which rarely happened in past years, feel more comfortable.
Another statistic of particular interest to me is that iOS devices were used to purchase more expensive things on average. The average price of a purchase from an iOS device was $123, as compared to $101 from an Android device and only $87 from a desktop computer. This seems odd to me because it seems as if a desktop would be used to purchase more expensive things so that you can find the best price more easily and make sure you purchase the right thing with the right equipment. One possible idea is that a desktop is better at tabbed browsing, so you feel more free to go on other sites and look for a lower price on the item you plan to buy.
"The numbers across our retailing sites partners sites demonstrate just how powerful the iOS platform is enabling mobile web shopping and, while still below 5% in total conversion, mobile traffic is doubling in eight months is a trend we only see accelerating."
Tech n' Cars is also seeing more mobile views, with 351 views from a mobile device so far. While this only makes up 8% of the total 4,209 views, the number of mobile views per month is constantly increasing. And, just as with the study, 97% of our mobile views are from iOS devices.
